Customized Innovation

Put brand evolution on the to-do list

If only we could bottle our wealth of experience helping brands move their packaging to the next level! Done.

The creativity that comes out of Inland’s Customized Innovation process is exceptional. It’s not simply pie-in-the-sky, ”wouldn’t it be cool if…” It’s on target, built on the brand’s growth strategy and vision. Production-focused. Smart.

This highly refined process brings together all the collective brain power on the brand side—marketing, brand management, procurement and packaging engineering— together with our cross-functional development teams, led by experienced technical project managers. It’s an all-out effort involving every department.

Bringing these insights together within an efficient development framework delivers on all your objectives—whether monumental or incremental. These can include

  • Making an unprecedented brand statement
  • Differentiating with digital customization
  • Creating unique functionality or interactivity
  • Totally disrupting the category
  • Finding efficiencies to reduce cost

We begin with your input—objectives, marketing challenges, pain points, cost parameters and brand ideals. Ideation sessions follow, where concepts take shape. We look for opportunities to apply fresh techniques, visual and tactile effects and “smart packaging” features—all within your brand strategy.  Click here to view our Innovation Process.

When we unveil finished concepts, you won’t have to imagine or interpret. You’ll be able to see and touch finished prototypes using the designs, materials and techniques we’re proposing. Then, we address the business case—analyzing each option, assigning resources and setting a timeline.

The last phase is a beginning as well as an end. It’s the entry point to our internal stage gate development process, and the start of our unparalleled transition support. Because all this work doesn’t pay off until you’re in market. We’ll get you there faster.

Could you benefit from Customized Innovation? Contact us to learn more.

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