The total package is the one that lasts
Household products have their challenges: ease of filling, a smooth production line, stackability, and convenience are often on the list. But durable branding tops them all. It’s essential to find the perfect packaging option to support a consumer’s need for easy to handle paint containers or even a label that stands the test of time against cleaning solutions.
The rigors of production, shipping and merchandising are tough enough on one-time-use packaging, but much more is required of a cleaning or personal care product with a 30-time useful life. Luckily, durability is in our wheelhouse and easily accomplished for your household product.
A package that starts out gorgeous but ends up tattered does your brand no favors. Resistance to scuffing, water and harsh chemicals, dimensional strength, and good label adhesion are branding essentials…. as much as a logo that conforms to exacting color standards.
Inland’s highly capable R&D and Procurement teams regularly collaborate with supply chain partners to develop the right combinations of inks and coatings for any set of durability challenges, some of them highly customized.
Our household products packaging options include:
- Cut and stack or roll-fed injection in-mold labels (IML)
- White, metalized or craft paper cut and stack labels
- Pressure sensitive labels in white or craft paper
- White, clear or metalized film pressure sensitive labels
- Shrink sleeve or roll-fed shrink labels on white or clear film
- Durable blow mold labels
We have encountered out-of-gamut plots that have been pitched all the way up to the VP in the brand group, so they’ve already blessed those colors. The good news is Inland is able to hit them.